Fast Facts
What is a CVB?
Convention and Visitors Bureaus operate as Tourism Promotion Agencies (TPAs): independent, non-profit organizations that work in support of an area's visitor industry. The goal of a CVB is to generate revenues through tourism from meetings, conventions, special events, attractions, and leisure travel. A CVB encourages the public to recognize their community as a tourism destination and reap the economic benefits tourism provides. http://www.visitjohnstownpa.com/about-us/fast-facts#top
What is the Johnstown CVB?
The CVB is the official tourism promotion agency of Cambria County. Independent of the Chamber of Commerce, the CVB focuses its efforts on creating revenue and jobs in Cambria County by generating convention and leisure travel business through advertising, marketing, public relations and education. http://www.visitjohnstownpa.com/about-us/fast-facts#top
How does tourism impact my community?
In Cambria County annual tourism-related expenditures total nearly $150 million! Tourism provides a $202.52 million payroll, 6,693 travel and tourism related employees, $6.88 billion generated in state tax receipts, and $74.69 million generated in local tax receipts. Tourism has the greatest impact on our local residents by implementing a better quality of life through permanent leisure establishments and entertainment opportunities. (source: The Economic Impact of Travel and Tourism in Pennsylvania. Prepared by Global Insight in partnership with D.K. Shifflet & Associates, Ltd.)
What are some of the programs the Johnstown CVB is affiliated with?
The GJ/CC CVB promotes and co-sponsors several events including the:
- Thunder in the Valley® Motorcycle Rally
- The Friendly City PolkaFest
- Official Guide to Johnstown and Cambria County
Why should the Johnstown CVB be my organization of choice?
- Maximum exposure for a minimum investment! Check out our fabulous benefits!
- Receive free inserts in our monthly newsletter, The CVB Connection (circulation 1,200+)
- Receive a free listing in Cambria County's only guide, The Official Guide to the Johnstown Region (circulation 80,000)
- Take advantage of discount advertising, cooperative advertising, and sponsorship opportunities available to promote your business locally, regionally, statewide and nationally.
- Exclusivity: Only members are awarded the opportunity to receive business from the CVB and CVB-sponsored events.
- Spread the word about your services by placing your brochures in our racks.
- Free website listing and hyperlink. http://www.visitjohnstownpa.com/about-us/fast-facts#top
How does tourism affect my lifestyle?
Tourism means business for everyone: visitors eat in our restaurants, shop in our stores, stay in our lodging properties, visit our banks and create opportunities for all businesses to promote their services.
